Radicle Publications

Occasionally, Paul Plant produces Advisory Papers, each one dedicated to a specific topic of interest. These are produced either for clients, or to accompany a speech at one of the many industry conferences or events he attends. The papers are typically accompanied by a deck of presentation slides and these materials are made available to companies and organisations to purchase, or alternatively you may want to request Paul to speak or present in person. Paul speaks at many events, conferences and off-site leadership forums.

The Digital Imperative for SME’s

Occasionally, Paul Plant produces Advisory Papers, each one dedicated to a specific topic of interest. These are produced either for clients, or to accompany a speech at one of the many industry conferences or events he attends. The papers are typically accompanied by a deck of presentation slides and these materials are made available to companies and organisations to purchase, or alternatively you may want to request Paul to speak or present in person. Paul speaks at many events, conferences and off-site leadership forums.

Date of Publication (DoP): June 2017

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Local Media Selling 2017

A completely refreshed and updated version of the paper first written almost five years previously. It is indeed a reflection of just how quickly things change in the modern media provisioning market which continues to be exposed to major disruption. Paul continues to highlight the dilemmas faced by publishers and resellers as they search for the silver bullet, namely to establish the most effective and sustainable means to profitably sell and serve a diverse and increasingly commoditised product portfolio, in today’s highly competitive environment, where margins are thin, and customer loyalty is ever more scarce.

Date of Publication (DoP): November 2016

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The Emergence of the “Digital First” Generation, and its Impact on Companies & Brands

This paper focuses on the growing influence of a new generation of consumers, now called Millennials, and their almost total reliance on technology and the ways in which it shapes almost every aspect of their lives. The commercial world now has to respond to the demands and accompanying expectations of this knowledgeable, interconnected and empowered consumer base. The implications for companies of all sizes are manifold, not least in the boardrooms of high office, where conventional business thinking is being challenged unlike ever before.

Date of Publication (DoP): May 2014

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To Serve Is to Grow

The biggest challenge facing every company, regardless of size, in today’s ultra-competitive, consumer-empowered digital economy is to retain customers, minimise churn, and to effectively grow the base through profitable acquisition. In this insightful paper, Paul shares his observations on how successful companies both inside and out of the media industry are focusing on the delivery of an exceptional service experience in order to successfully retain, and grow their customer bases.

Date of Publication (DoP): July 2013

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What’s Your Value Proposition?

A workshop masterclass that focuses on the essential requirement for companies to differentiate their product and service propositions on the delivery of real or perceived value in the eyes of their customers. The key objectives being to appreciate the importance of value perception, together with the need to compete beyond pure price. 

With content based on independent research into the psychology of influence and the factors that impact customer buying decisions, and with exercises using everyday products, this highly participative session poses some key questions, enabling all delegates to gain an appreciation of the importance of value-based marketing and selling in the modern business environment.

Date of Publication (DoP): December 2012

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Making Transformation Happen

New digital technologies and social media channels are having a seismic impact on the commercial landscape. With references to a ground-breaking study by the renowned MIT Sloan University, this paper exposes some of the common issues facing large organisations when confronted by disruptive change, and outlines the new performance drivers and behaviours for retaining customers and building a sustainable future in the Digital Economy.

Date of Publication (DoP): December 2012

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Know Your Customer

A workshop masterclass for companies in highly competitive and disruptive industries that helps them to closely define their core customers, how to retain them and how to win more of them. Above all, it highlights the imperative for businesses of all sizes to stay close to the customer, and especially so in a world where knowledge equals power, placing new demands on companies to personalise the product and service offering unlike ever before.
Using real case studies, this workshop looks closely at why some iconic brands and companies have fallen from grace, while others have successfully ridden the wave of change to emerge as modern role model organisations.

Date of Publication (DoP): September 2012

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Local Media Selling 2012

A detailed observation of the challenges presented by a dynamic and constantly changing modern media landscape. With the rapid growth and ease of access to business information, it becomes increasingly testing (and time consuming) for companies of all sizes to market themselves across an expanding portfolio of search and social media solutions. The challenges are no less demanding for traditional media publishers and their sales teams, who are having to respond in new and creative ways in order remain competitive and salient.

Date of Publication (DoP): July 2012

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The Globalisation of Yell

Being a former executive at Yell Group, Paul was invited to comment on the company’s announcement of its intention to implement a new globalisation strategy, aimed at cutting costs across its four geographic regions of operation, despite each being beset with its own issues and challenges. Paul’s paper observed that the traditional Yellow Pages industry prospered on the back of its relationship with millions of local SMBs, and to globalise what is essentially a proven business model would be a tough ask.

Date of Publication (DoP): December 2011

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Goal Setting & Positive Thinking

A workshop masterclass for any company or individual experiencing change, and how to use change in a positive way. We live in a world in which change has become a constant, where new technologies and social trends and impacting people and companies unlike ever before.
This practical and highly interactive session closely examines the rational and the emotional factors that influence behaviour, and some of the coping tools and actions we can deploy to improve performance outcomes and influence others. For example, have you ever wondered why children are always so positive? Or why elite athletes perform the way they do?

Date of Publication (DoP): March 2010

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